McDonald's Test & Learn
Creating testing opportunities to increase sales and sentiment through creating new components, prompts and reactive animations on the Drive Thru screens.
Role
UX Designer
Industry
Quick service restaurant (QSR)
Duration
Retainer / on going
Component design & planning
Both the fun and complexity of test & learn program was to ensure it would fit and work for McDonald's year product campaign plan. In order to align with the campaign plan, we worked with the product managers, marketing team and campaign managers to identify key products for testing opportunity.
Create and test hypothesis on ideas matching campaigns (eg. Monopoly)
Create components to uplift specific products (Desserts, Add-ons, promotions)
Create reactive panels for better customer experience
Client feedback & refinement
From initial design and conception through to delivery, we worked closely with our key clients to be best informed and no surprises were between us. This was achievable due to the trusted relationship we were able to build, and strengthened the collaboration flow between all members involved.
The hardest moments were when the components and required involvement from other stakeholders and product owners. An example would be when conducting a test during a period which included the McHappy Day campaign where we conducted our due diligence to ensure all information regarding Ronald McDonald House Charity (RMHC) were cross checked.